Digital Marketing Masterclass: Maximising Marketing Impact with Data
- Digital Marketing & Comms
This programme is conducted on-campus.
1 day
Weekday (9am - 6pm)
Who Should Attend
- Marketing professionals seeking skill enhancement
- Digital professionals aiming to stay updated in marketing
- Seasoned marketers interested in advancing their knowledge
- Individuals considering a career transition into marketing
- Those wanting to thrive in a data-driven marketing environment
PREREQUISITES
- Participants should have at least 2 years of working experience
Overview
Participants will embark on a journey that encompasses the entire spectrum of data-driven marketing, from strategy development to campaign execution, performance measurement, and optimisation.
Learning Objectives
- Understand the pivotal role data plays in modern marketing and how it informs decision-making
- Master the art of data-driven decision-making for improved marketing performance
- Explore the vast landscape of marketing technologies and learn how AI can transform marketing efforts
- Develop proficiency in data analysis and visualisation to extract actionable insights
- Identify areas for optimisation through data analysis and insights.
Assessment
- Written Assignment
CERTIFICATION
Participants are required to attain a minimum of 75% attendance and pass the associated assessment in order to receive a digital Certificate of Completion issued by Singapore Management University.
Calculate Programme Fee
Fee Table
| COMPANY-SPONSORED | |||
|
PARTICIPANT PROFILE |
SELF-SPONSORED |
SME |
NON-SME |
|
Singapore Citizen < 40 years old Permanent Resident LTVP+
|
$359.70 (After SSG Funding 70%) |
$139.70 (After SSG Funding 70% |
$359.70 (After SSG Funding 70%) |
|
Singapore Citizen ≥ 40 years old |
$139.70 (After SSG Funding 70% |
$139.70 (After SSG Funding 70% |
$139.70 (After SSG Funding 70% |
|
International Participant |
$1,199 (No Funding) |
$1,199 (No Funding) |
$1,199 (No Funding) |
All prices include 9% GST
Please note that the programme fees are subject to change without prior notice.
Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.
Self Sponsored
SkillsFuture Credit
Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.
This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.
Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).Workfare Skills Support Scheme
From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.
Company Sponsored
Enhanced Training Support for SMEs (ETSS)
- Organisation must be registered or incorporated in Singapore
- Employment size of not more than 200 or with annual sales turnover of not more than $100 million
- Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
- Trainees must be Singapore Citizens or Singapore Permanent Residents
- Trainees must not be a full-time national serviceman
- Trainees are eligible for ETSS funding only if their company's SME status is approved prior to the course commencement date. To verify your SME's status, please click here.
Please click here for more information on ETSS.
Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:
AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)
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