Masterclass: Amplifying Business Impact on Social Media in the Digital Age
- Digital Marketing & Comms
- Innovation & Business Improvement
- Leadership & Management
3 days (Weekdays)
Who Should Attend
- Marketing practitioners, managers, professionals aiming to optimize digital campaigns
- Business owners keen in enhancing brand presence
- Content creators (bloggers, vloggers, podcasters) tailoring content for social media
PREREQUISITES
Participants should preferably have basic understanding of social media platforms, channels and terminology.
Overview
Through this masterclass, participants will master the art of creating a robust social media presence that resonates with their audience, harnessing the power of hashtags, trending topics, and strategic marketing. Additionally, they will also learn to humanise and manage narratives on diverse platforms, enabling businesses to actively engage in relevant conversations, reach new demographics, and become fluent in the intricacies of social media terminology. Moreover, participants will gain the skills to assess tools and methodologies for interpreting the performance of social media campaigns, ensuring they leave with a holistic understanding of social media dynamics for effective business impact.
Learning Objectives
At the end of the 3-day course, participants will be able to:
- Understand social media trends, best practices and opportunities for businesses
- Gain a foundational understanding of various social media platforms
- Quickly establish a company-wide vision and framework for developing and implementing a winning social media strategy
- Create a strong social media presence which resonates with their audience, leveraging the power of hashtags, trending topics and social media marketing
- Humanise and control individual/company narratives on different social media platforms
- Enable their businesses/organisations to become part of relevant conversations and reach new demographics
- Be fluent in social media terminology
- Learn to assess tools and methodologies for interpreting performance of social media campaignsExplain what financial services are
Assessment
As part of the requirement for SkillsFuture Singapore, there will be an assessment conducted at the end of the course. The mode of assessment, which is up to the trainer’s discretion, may be an online quiz, a presentation or based on classroom exercises.
Participants are required to attain a minimum of 75% attendance and pass the associated assessment in order to receive a digital Certificate of Completion issued by Singapore Management University.
Calculate Programme Fee
Fee Table
| EMPLOYER-SPONSORED | |||
|
PARTICIPANT PROFILE |
SELF-SPONSORED |
SME |
NON-SME |
|
Singapore Citizen < 40 years old Permanent Resident LTVP+
|
$981 (After SSG Funding 70%) |
$381 (After SSG Funding 70% |
$981 (After SSG Funding 70%) |
|
Singapore Citizen ≥ 40 years old |
$381 (After SSG Funding 70% |
$381 (After SSG Funding 70% |
$381 (After SSG Funding 70% |
|
International Participant |
$3,270 (No Funding) |
$3,270 (No Funding) |
$3,270 (No Funding) |
All prices include 9% GST
Please note that the programme fees are subject to change without prior notice.
Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.
Self Sponsored
SkillsFuture Credit
Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.
This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.
Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).Workfare Skills Support Scheme
From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.
Employer Sponsored
Enhanced Training Support for SMEs (ETSS)
- Organisation must be registered or incorporated in Singapore
- Employment size of not more than 200 or with annual sales turnover of not more than $100 million
- Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
- Trainees must be Singapore Citizens or Singapore Permanent Residents
- Trainees must not be a full-time national serviceman
- Trainees are eligible for ETSS funding only if their company's SME status is approved prior to the course commencement date. To verify your SME's status, please click here.
Please click here for more information on ETSS.
Absentee Payroll
Employers who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:
AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)
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