Mastering the Skills of Effective Digital Content Design
- Digital Marketing & Comms
- Innovation & Business Improvement
- Leadership & Management
3 Full Days (Weekdays)
Who Should Attend
Professionals from diverse industries including product design to brand strategy, communications and creatives, as well as aspiring UX design practitioners, content and UX writers, bloggers, business owners, teachers, and social media marketers who wish to learn the art of digital writing and content design.
PREREQUISITES
There are no prerequisites for this introductory course. However, basic knowledge of working with presentation software is required for in-lesson practice sessions.
Overview
This course addresses a critical skill gap by equipping participants with the ability to write effective content for digital interfaces. Essential for aspiring UX writers, Content Designers, and UX Designers in today's tech industry, the course empowers learners to craft content that resonates with their target audience, drives engagement, and achieves product outcomes. Focusing on user-centric app design and online/web interfaces, this course helps participants from diverse backgrounds, such as marketing agencies, content writing, education, and journalism, pivot or transition into the tech industry. By bridging this gap, the course helps those looking to excel in the dynamic world of digital design and opens new career pathways and enhancing their professional growth.
Learning Objectives
At the end of the 3-day course, participants will be able to:
- Use copywriting techniques to craft engaging digital content and experiences for web pages, apps, social media, blog articles, and personal projects.
- Improve one’s employability for digital industry with technical writing skills while building a professional portfolio or working on a project of one’s choice.
- Learn how to use modern content software such as Figma, Miro, Medium, Notion, Wix, Lokalise, and Grammarly.
Learning Methodology
- Presentations and lectures to understand key concepts and skills
- Case studies and examples to reinforce concepts and skills
- In-lesson practice sessions to consolidate concepts and skills
- Attendees are encouraged to propose pain points and problems for further discussion
Assessment
As part of the requirement for SkillsFuture Singapore, there will be an assessment conducted at the end of the course. The mode of assessment, which is up to the trainer’s discretion, may be an online quiz, a presentation or based on classroom exercises.
Participants are required to attain a minimum of 75% attendance and pass the associated assessment in order to receive a digital Certificate of Completion issued by Singapore Management University.
Calculate Programme Fee
Fee Table
| COMPANY-SPONSORED | |||
|
PARTICIPANT PROFILE |
SELF-SPONSORED |
SME |
NON-SME |
|
Singapore Citizen < 40 years old Permanent Resident LTVP+
|
$981 (After SSG Funding 70%) |
$381 (After SSG Funding 70% |
$981 (After SSG Funding 70%) |
|
Singapore Citizen ≥ 40 years old |
$381 (After SSG Funding 70% |
$381 (After SSG Funding 70% |
$381 (After SSG Funding 70% |
|
International Participant |
$3,270 (No Funding) |
$3,270 (No Funding) |
$3,270 (No Funding) |
All prices include 9% GST
Please note that the programme fees are subject to change without prior notice.
Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.
Self Sponsored
SkillsFuture Credit
Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.
This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.
Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).Workfare Skills Support Scheme
From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.
Company Sponsored
Enhanced Training Support for SMEs (ETSS)
- Organisation must be registered or incorporated in Singapore
- Employment size of not more than 200 or with annual sales turnover of not more than $100 million
- Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
- Trainees must be Singapore Citizens or Singapore Permanent Residents
- Trainees must not be a full-time national serviceman
- Trainees are eligible for ETSS funding only if their company's SME status is approved prior to the course commencement date. To verify your SME's status, please click here.
Please click here for more information on ETSS.
Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:
AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)
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Trainers
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