(SCTP) Advanced Certificate in Generative AI for Digital Marketing Specialist

Participants keen to pursue roles in digital marketing, such as Digital Marketing Specialist or Junior Digital Marketing Analyst. 

Trainees must meet all the requirements below in order to be eligible to apply for the programme:

• Singapore Citizen, Singapore Permanent Resident or LTVP+ holder
• At least 21 years old
• Registering as a self-sponsored participant

At the end of the programme, participants will be able to:

• Acquire a good understanding of digital marketing principles, encompassing various channels, audience analysis, content strategy, and social media essentials
• Learn to seamlessly integrate generative AI tools into marketing workflows, enabling automation, content creation, and data-driven decision-making
• Develop skills to analyse marketing data using AI-driven insights, leading to informed strategies and personalised customer interactions
• Gain expertise in leveraging AI for enhancing social media campaigns, email marketing, landing page optimisation, and A/B testing, ultimately increasing conversion rates and engagement
• Successfully design and present a comprehensive AI-enhanced marketing strategy, showcasing mastery in applying generative AI tools to streamline workflows and boost overall marketing efficiency

To achieve the (SCTP) Advanced Certificate in Generative AI for Digital Marketing Specialist, participants will need to complete the following modules offered by SMU Academy:

Module 1: Digital Marketing Fundamentals

This module focuses on establishing a solid understanding of digital marketing fundamentals. It encompasses an overview of the current digital marketing landscape and core concepts such as defining target audiences, exploring search engine optimisation (SEO) and content strategy, understanding social media marketing, delving into email marketing, and grasping lead generation principles. This module lays a foundation in digital marketing for participants, before diving into how generative AI can enhance and support them in each of these fundamentals areas in the later modules.

Module 2: Introduction to Generative AI and its Uses in Content Generation and Marketing Analytics 

In this module, participants will be introduced to generative AI and its applications in the broader marketing context. It will dive deeper into how this artificial intelligence (AI) can support marketers in tasks such as content creation, search engine optimisation (SEO), and data analytics. Participants will also be introduced to a variety of tools that they can use in this regard and learn to apply these tools in their hands-on projects for real-life practice.

Module 3: Uses of Generative AI in Marketing Personalisation and Social Media Campaigns

The third module highlights further applications of generative AI, with a particular focus on marketing personalisation and the implementation of social media campaigns. As in the second module, various AI tools are introduced for participants to practice in their hands-on projects, subsequently applying these tools into their digital marketing practice. By the module's conclusion, participants will have acquired the skills to map customer journeys, customise interactions, conceptualise and execute social media campaigns, and conduct scheduling and tracking activities—all facilitated by AI tools to enhance efficiency and effectiveness in these processes.

Module 4: Generative AI in Email and Landing Page Optimisation with Final Capstone

In this concluding fourth module, participants will learn how artificial intelligence (AI) tools can enhance the effectiveness of email campaigns and optimise landing pages. The module will conclude with a capstone project where participants will design an integrated marketing strategy. This project aims to solidify participants' understanding of digital marketing and showcase how generative AI can enhance various aspects of their workflow.
 

As part of the requirement for SkillsFuture Singapore, there will be an assessment conducted at the end of every module. The mode of assessment, which is up to the trainer’s discretion, may be an online quiz, a presentation or based on classroom exercises.

Participants are required to attain a minimum of 75% attendance and pass the associated assessment for each of the 4 modules in order to be awarded the digital (SCTP) Advanced Certificate in Generative AI for Digital Marketing Specialist issued by Singapore Management University.

This programme is conducted in person and via Asynchronous and Synchronous E-Learning.

Intake 1: [Fully Subscribed]
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Intake 2: [Fully Subscribed]
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Intake 3: [Fully Subscribed]
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Intake 4: [Fully Subscribed]
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Intake 5: [Open for Registration]
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