Personal Branding and Professional Growth in Marketing
- Digital Marketing & Comms
This module is conducted on-campus.
Singapore Management University
Who Should Attend
- Marketing Executive
- Business Development Manager
- Key Account Manager
- Marketing Communications Executive
PREREQUISITES
- Participants should have at least 2 years of working experience
Overview
Participants will be equipped with skills to build their online presence, develop engaging thought leadership content, and grow their professional networks. Participants will acquire the skills needed to thrive in the fast-changing marketing function. Additionally, the curriculum provides actionable strategies, tools for creating standout resumes, LinkedIn profiles, content calendars, and effective outreach messages to build a network. This module is designed to empower aspiring and established marketers to navigate their professional journeys with confidence, leveraging personal branding as a key tool for success in today's digital-first marketing industry.
Learning Objectives
- Acquire the skills to develop and enhance personal branding tailored to the digital marketing industry
- Create positioning in the digital marketing field to stand out and showcase unique value to potential employers or clients
- Explore interview techniques and strategies to confidently navigate job interviews
- Gain insights into long-term career development planning, including strategies for advancement and success in the ever-evolving digital marketing landscape
- Learn effective networking skills to build valuable professional connections
- Develop a roadmap for continuous growth and success in digital marketing industry
Assessment
As part of the requirement for SkillsFuture Singapore, there will be an assessment conducted at the end of every module. The mode of assessment varies depending on the modules and it will be either an online quiz or group presentation.
Participants are required to attain a minimum of 75% attendance and pass the associated assessment for each of the 8 modules in order to be eligible for programme funding and to be awarded the digital (SCTP) Advanced Certificate in Digital Marketing issued by Singapore Management University.
Fee Table
|
PARTICIPANT PROFILE |
SELF-SPONSORED |
|
Singapore Citizen < 40 years old Permanent Resident
|
$784.801 |
|
Singapore Citizen ≥ 40 years old4 |
$304.802 |
|
Singapore Citizens who qualify for AFS |
$184.803 |
All prices include 9% GST
1 Up to 70% course fee funding
2 Up to 90% course fee funding under SkillsFuture Mid-Career Enhanced Subsidy ("MCES")
3 Up to 95% course fee funding under Additional Funding Support ("AFS") where participants must be:
- Singapore Citizens; and
- Long-term unemployed individuals (6 months or more); or
- Individuals in need of financial assistance [ComCare Short-to-Medium Term Assistance (SMTA) recipients or Workfare Income Supplement (WIS) recipients]; or
- Persons with disabilities
4 SkillsFuture Level-Up Programme for Mid-Career Individuals (NEW)
A SkillsFuture Credit (Mid-Career) top-up of $4,000 will be provided to Singaporeans aged 40 years and above to further offset out-of-pocket course fees for this programme.
Please note that the programme fees are subject to change without prior notice.
Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.
Self Sponsored
SkillsFuture Credit
Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.
This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.
Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).Workfare Skills Support Scheme
From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.
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