SMU-NAFA Advanced Certificate in Mastering Design Literacy for Marketing Module 5: Responsive Design
- Digital Marketing & Comms
- Innovation & Business Improvement
This module is conducted in-person.
2 days
Weekdays (9am - 5pm)
Who Should Attend
- Professionals, managers, executives and business owners with a sound understanding of marketing principles and practices
- Individuals seeking to enhance their marketing expertise with design literacy for improved collaboration with creative counterparts
PREREQUISITES
There are no prerequisites for this programme. Prior knowledge on any of the topics is not required.
Overview
In this module, participants will learn how these two interdependent factors can shape customers’ behaviours and impact their decision-making in the course of navigating a marketing campaign. Participants will embark on user-journey mapping to identify pain points and seek out opportunities to improve customer experience. Additionally, participants will examine how design principles and aesthetics can be used to transform human behaviour and deepen engagement.
Learning Objectives
At the end of the 2-day module, participants will be able to:
- Demonstrate an understanding of the importance of UI/ UX design in digital marketing
- Distinguish great from good design
- Establish sound UI design guidelines
- Demonstrate an understanding of the role of branding and visual communication in UI
- Craft an effective user journey map
- Develop an effective UI/ UX design brief
Assessment
As part of the requirement for SkillsFuture Singapore, there will be an assessment conducted at the end of the course. The mode of assessment, which is up to the trainer’s discretion, may be an online quiz, a presentation or based on classroom exercises.
Participants are required to attain a minimum of 75% attendance and pass the associated assessment in order to receive a digital Certificate of Completion issued by Singapore Management University.
Calculate Programme Fee
Fee Table
COMPANY-SPONSORED | |||
PARTICIPANT PROFILE |
SELF-SPONSORED |
SME |
NON-SME |
Singapore Citizen < 40 years old Permanent Resident LTVP+
|
$654 (After SSG Funding 70%) |
$254 (After SSG Funding 70% |
$654 (After SSG Funding 70%) |
Singapore Citizen ≥ 40 years old |
$254 (After SSG Funding 70% |
$254 (After SSG Funding 70% |
$254 (After SSG Funding 70% |
International Participant |
$2,180 (No Funding) |
$2,180 (No Funding) |
$2,180 (No Funding) |
All prices include 9% GST
Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.
Self Sponsored
- SkillsFuture Credit
-
Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.
This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.
Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual). - Workfare Skills Support Scheme
-
From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.
Company Sponsored
Enhanced Training Support for SMEs (ETSS)
- Organisation must be registered or incorporated in Singapore
- Employment size of not more than 200 or with annual sales turnover of not more than $100 million
- Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
- Trainees must be Singapore Citizens or Singapore Permanent Residents
- Trainees must not be a full-time national serviceman
- Trainees will be able to enjoy ETSS funding only if the company's SME's status has been approved. To verify your SME's status, please click here.
Please click here for more information on ETSS.
Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:
AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)
Intake Information
This module is conducted in-person.
Course | Dates |
---|---|
INTAKE 1 | 6 - 7 Feb 2025 [Open for Registration] |
*Online registration will close 5 calendar days before the course start date