Digital Marketing - Creating and Curating Video Content In Your Digital Strategy


Harness the power and creativity of videos as part of your digital strategy

Video content has permeated every aspects of our lives. We begin to realise its impact on our daily lives in terms of information dissemination and how we make decisions. It is therefore paramount to understand and leverage the power of distribution tools such as Facebook, Youtube, Snapchat and Vimeo and how videos can be a powerful tool for successful digital marketing campaigns. Mastery of video marketing will enable you to create versatile, attractive and extremely shareable content to create viral interest spanning vast geographic boundaries and demographics. 


Videos provide a power solution for marketers to focus on creating and distributing valuable, relevant, and consistent content to attract and/or retain clearly defined audience – and, ultimately, to drive profitable action and engagements. This is one of the emerging skills that every competent digital marketer will need. 

Next Course Starts On17 Oct 2019 (Thu) See Full Schedule
Fee SGD1712.00* (as low as SGD113.60* after maximum funding) Learn more

2 weekday evenings (7pm to 10.30pm) and a full Saturday (9am to 6pm)


Work towards a bigger goal

This module is part of:

Professional Certificate in Digital Marketing

Learn more


Be guided by video content specialists that have created many successful video campaigns for multinational corporations. Understand the techniques for creating compelling video content for effective digital distribution with messaging that convert customers into action. This course will provide you with the building blocks of knowledge for competent foray into the creating video content for the evolving concept of Digital Marketing. Through this course, you will learn about the following:

  • How to optimise video content for your digital strategy: from conceptualisation to videography.
  • Understand various digital content strategies and the use of storytelling to script.
  • Structure content to achieve your strategic objectives.
  • How to select and use various video production tools to help enhance your creative output for maximum digital impact.
  • Gain practical experience through a hands-on, real-life project specially created for today’s digital marketer. 

Who Should Attend

Entrepreneurs and aspiring entrepreneurs who need to implement a digital marketing strategy for their businesses. Managers/Leaders of strategic communication functions in an organization. Marketing/corporate communication professionals/executives from start-ups, Fortune 500 companies, non-profits and the public sector. Content strategists. Social media specialists. Advertising copywriters. Anyone with a general interest in digital marketing.


Previous participants for our highly subscribed and market recognised Digital Marketing programmes have come from diverse range of corporations and industries such as F&N, FEDEX, Standard Chartered Bank, MINDEF, MOE, Huttons Asia Pte. Ltd., NTUC just to name a few.



  • In-class participation
  • Group project/assignment

Fees and Funding

Full Fees (Foreigners. i.e. non-Singaporean Citizens and non-Permanent Residents)
S$1,712 (after GST) for non-Singapore Citizens and non-Permanent Residents.

SkillsFuture Singapore (SSG) Funding:

A) Self-Sponsored Individual
•    S$193.60 (Singapore Citizens above 40 years old) after SSG Mid Career Enhanced Subsidy (MCES) Funding (Up to 90% course fee subsidy);
•    S$513.60 (Singapore Citizen below 40 years old and PRs) after SSG Funding (Up to 70% course fee subsidy);
•    S$113.60 (Singaporeans on Workfare Training Support Scheme) after SSG Workfare Training Support Scheme (WTS) Funding (Up to 95% course fee subsidy).

SkillsFuture Credit
Self sponsored Singapore Citizens aged 25 and above may use their SkillsFuture Credit (up to S$500) to further defray part of the subsidised course fee. Please click User Guide in the Skillsfuture Credit website to find out how to submit your claim.  As courses in this professional certificate have been modularised, participants will need to identify which course to apply credits for 

SkillsFuture Credit claims may be submitted by logging in via
SkillsFuture Course Code*: CRS-N-0046176
SkillsFuture Course Name*: Creating and Curating Video Content in your Digital Strategy
* Important Note: Participants claiming SkillsFuture credits should locate the course in Training Exchange using the Course Code/Name

B) SME Company Sponsored Individual (Enhanced Training Support for SMEs - "ETSS")
•    S$193.60 (Singapore Citizen/PR) (Up to 90% course fee subsidy)

Note: Companies which meet all of the following criteria can qualify for the Enhanced Training Support under the SME scheme:
           i. Company must be registered or incorporated in Singapore;
           ii. Employment size (at group level) of not more than 200; OR Annual sales turnover (at group level) of not more than S$100 million; and
           iii. At least 30% local shareholding being held by Singapore Citizens or Singapore Permanent Residents.

Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll via the SkillsConnect system. For more information, please visit SkillsConnect.

C) Non-SME Company Sponsored Individual

•    S$193.60 (Singapore Citizens above 40 years old) after SSG (Mid Career Enhanced Subsidy) MCES Funding (Up to 90% course fee subsidy);
•    S$513.60 (Singapore Citizen below 40 years old and PRs) after SSG Funding (Up to 70% course fee subsidy);
•    S$113.60 (Singaporeans on Workfare Training Support Scheme) after SSG (Workfare Training Support Scheme) WTS Funding (Up to 95% course fee subsidy).

Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll via the SkillsConnect system. For more information, please visit SkillsConnect.


Start Date(s)
Intake Information

Run 1: 17 Jan 2019 (Thu), [Fully subscribed - Thank you]

            18 Jan 2019 (Fri),

            19 Jan 2019 (Sat)

Run 2:  7 Mar 2019 (Thu), [Fully subscribed - Thank you]

            8 Mar 2019 (Fri), 

            9 Mar 2019 (Sat) 

Run 3:  6 Jun 2019 (Thu), [Fully subscribed - Thank you]

             7 Jun 2019 (Fri),

             8 Jun 2019 (Sat)

Run 4:  29 Aug 2019 (Thu), [Fully subscribed - Thank you]

             30 Aug 2019 (Fri),

             31 Aug 2019 (Sat)

Run 5:  17 Oct 2019 (Thu), [Open for registration - Last Run of 2019!]

             18 Oct 2019 (Fri),

             19 Oct 2019 (Sat)

Speaker/Trainer Bio

Adrian Chye

Adjunct Lecturer

General Manager - Mediafreaks Group


Adrian Chye Holds a Master of Science in Technopreneurship and Innovation. He is Chief Instructor for the ‘E-Startups and Social Media Strategies’ Elective, and Mentor for the ‘Minor in Entrepreneurship Academic programme’ at Nanyang Technoreneurship Centre. He has also been invited to conduct numerous Master Classes in Digital Marketing over the last 4 years. He is currently General Manager of MediaFreaks Group of Companies. The entire group is an award-winning tech new media entertainment company focusing on digital racketing and animation products and services, with multiple monetising models in the form of services, subscriptions, micro transactions, advertising, licensing and sales.

Andrea Tan

Program Director

Andrea Tan is currently a Project Director and Digital Marketer at Mediafreaks group, an award-winning digital media company focusing on digital marketing, e-commerce and animation products and services. She manages a wide variety of clients from different industries and executes digital marketing campaigns for these clients.

As an Honours graduate from Nanyang Technological University (NTU), she also spends her time teaching Digital Marketing at her alma mater.

She is also certified in various digital specialties, and her certifications includes Facebook Blueprint and Google AdWords, Google Display, Google Video, Google Search, Google Analytics.


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