Infusing your organisation with an innovative culture that puts the customer first may provide not only real, measurable results but also a distinct competitive advantage. 

To uncover innovation opportunities within an organisation it is important to look at problems and situations with a user-centric mindset; to think differently to search for novel alternatives to existing solutions and to embrace an experimental attitude to iteratively discover what is truly useful, feasible and viable. Such skills are at the heart of good design, and they actually can be learned and honed. 

Working with experienced practitioners in the field, SMU Academy has developed a unique programme to help executives, managers and business leaders integrate Human Centered Design (HCD) with their business thinking for successful innovating.

Highly interactive and done through a blend of facilitated and e-learning, this course comprises 2 parts, both inter-connected but designed for participants at different phases of their design thinking journey. 

Part 1 - Innovating Through Design Thinking: The Fundamentals (3-day course)
Part 2 - Innovating Through Design Thinking: The Advanced Applications (2-day course) 


Next Course Starts On11 Jun 2019 (Tue) See Full Schedule
Fee SGD4280.00* (as low as SGD484.00* after maximum funding) Learn more

Part 1 - 3 days; 
Part 2 - 2 days




Part 1

Day 1 - Foundation to HCD
Day 2 - Meeting Consumers & Mapping the Journey
Day 3 - Prototyping Ideas & Good Design Principles

Part 2

Day 1 - Foundation of Change Management & Effective Storytelling to Successfully Drive Change
Day 2 - Bringing Agility to HCD & Putting it All Together


Who Should Attend

  • Senior executives and managers who want to enhance innovation in their organisation and strengthen their ability to lead in a digital world
  • Team leaders and managers seeking to learn new problem-solving approaches to innovation and integrate creative practices into their business processes


Course assessment will be based on classroom exercises, case studies and project presentation. 

Fees and Funding

SkillsFuture Series 

Course fee grant at 70% of course fees (excluding GST) for participants who are successfully enrolled by SMU into approved courses under the Programme. Participants must be Singapore Citizens or Singapore Permanent Residents.

SkillsFuture Mid-Career Enhanced Subsidy ("MCES")
Up to 90% of course fees for Singapore Citizens aged 40 years and above

Enhanced Training Support for SMEs ("ETSS")
Up to 90% of course fees for employees of SMEs who are Singapore Citizens or Permanent Residents

Workfare Training Support Scheme ("WTS")
Up to 95% of course fees for Singapore Citizens aged 35 years and above (13 years and above for persons with disabilities) earning a monthly income of not more than S$2,000.

SkillsFuture Credit
Singapore Citizens aged 25 and above, and self-funding may use their SkillsFuture Credit (up to S$500) to defray part of the course fee. Please click User Guide on how to submit your claim. SkillsFuture Credit claims may be submitted by logging in via MySkillsFuture.sg.

Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll via the SkillsConnect system. For more information, please visit SkillsConnect.


Part 1 - Innovating Through Design Thinking: The Fundamentals

Full Fee: S$2,568 per participant (including GST).

Nett fees payable per participant after SSG Funding:

  • S$770.40 (including GST) for Singapore Citizens and Singapore Permanent Residents

  • S$290.40 (including GST) for Singapore Citizens aged 40 years and above


Part 2 - Innovating Through Design Thinking: The Advanced Applications

Full Fee: S$1,712 per participant (including GST).

Nett fees payable per participant after SSG Funding:

  • S$513.60 (including GST) for Singapore Citizens and Singapore Permanent Residents

  • S$193.60 (including GST) for Singapore Citizens aged 40 years and above


Start Date(s)
Intake Information

Part 1

intake 119, 20, 23 April 2018 (Completed)
intake 22 - 4 July 2018 (Completed)
intake 310 - 12 September 2018 (Completed)
INTAKE 426 - 28 November 2018 (Completed) 
Intake 530 - 31 January & 1 February 2019 (Completed)
Intake 618 - 20 February 2019 (Completed)
INTAKE 711 - 13 June 2019 (Open for Registration)
intake 85, 6 & 9 September 2019 (Open for Registration)


Part 2

intake 125 - 26 April 2018 (Completed)
intake 29 - 10 July 2018 (Completed)
INTAKE 320 - 21 September 2018 (Completed)
INTAKE 413 - 14 December 2018 (Completed)
intake 527 - 28 February 2019 (Completed)
INTAKE 612 - 13 September 2019 (Open for Registration)

Speaker/Trainer Bio

Jin Kang Moller
Vice President, Group Customer Experience

An Affiliate Faculty member of the SMU Academy, Jin Moller is a design strategist and practitioner championing simplicity and beauty in financial services. She has spent over 15 years in the financial services and pharmaceutical industries, and her design methodologies have helped organisations create value for their businesses.

She is currently a VP in Group Customer Experience at OCBC Bank. She drives business success for the private banking, retail banking, wealth management and insurance businesses through fostering customer-centric design process and organisational culture. She is the driver behind the award-winning Millennials bank concept FRANK by OCBC since its inception. One of her recent work One Wealth app, a wealth management services designed to build confidence in making investment decisions, won her Gold Good Design Mark 2017.

Before joining OCBC Bank in 2010, Jin was with Credit Suisse Private Bank in Switzerland setting customer experience strategy in key markets and designed experiences across critical channels and key processes of private banking customers.

During the global financial crisis in 2008, she led a cross-divisional simplicity initiative and set a new standard of customer-centric product communications.

Jin is a top-rated keynote speaker in banking and customer experience conferences globally including TEDx. She is a publisher of Designful.Co, a design publication written for leaders in the financial services, and co- author of Beyond Startup, a best seller in entrepreneurship in South Korea. 


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