Overview

Infusing your organisation with an innovative culture that puts the customer first may provide not only real, measurable results but also a distinct competitive advantage. 

To uncover innovation opportunities within an organisation it is important to look at problems and situations with a user-centric mindset; to think differently to search for novel alternatives to existing solutions and to embrace an experimental attitude to iteratively discover what is truly useful, feasible and viable. Such skills are at the heart of good design, and they actually can be learned and honed. 

Working with experienced practitioners in the field, SMU Academy has developed a unique programme to help executives, managers and business leaders integrate Human Centered Design (HCD) with their business thinking for successful innovating.

Highly interactive and done through a blend of facilitated and e-learning, this course comprises 2 parts, both inter-connected but designed for participants at different phases of their design thinking journey. 

 

Part 1 - Innovating Through Design Thinking: The Fundamentals (3-day course)

Part 2 - Innovating Through Design Thinking: The Advanced Applications (2-day course) 

 

Next Course Starts On02 Jul 2018 (Mon) See Full Schedule
Fee SGD4280.00* (as low as SGD484.00* after maximum funding) Learn more
Duration

Part 1 - 3 days; 
Part 2 - 2 days

Level
Basic
Venue

SMU

Topics/Structure

Part 1

Day 1 - Foundation to HCD
Day 2 - Meeting Consumers & Mapping the Journey
Day 3 - Prototyping Ideas & Good Design Principles


Part 2

Day 1 - Foundation of Change Management & Effective Storytelling to Successfully Drive Change
Day 2 - Bringing Agility to HCD & Putting it All Together

 

Module 1

Innovating Through Design Thinking: The Fundamentals

Next course starts on: 02 Jul 2018 (Mon) (See complete schedule)

Overview

Topics/Structure

 

Day 1 - Foundation to HCD

  • Creativity and innovation
  • Defining your business objectives and problem
  • Empathy and reframing

 

Day 2 - Meeting Consumers & Mapping the Journey

  • Consumer insights
  • Meeting consumers
  • Journey mapping

 

Day 3 - Prototyping Ideas & Good Design Principles

  • Prototyping and co-creation
  • Value of good design & basic design principles
  • Developing your HCD action plan

 

You can choose to take this module only. Learn more
Module 2

Innovating Through Design Thinking: The Advanced Applications

Next course starts on: 09 Jul 2018 (Mon) (See complete schedule)

Overview

Topics/Structure

 

Day 1 - Foundation of Change Management & Effective Storytelling to Successfully Drive Change

  • Human-Centered Design (HCD) and your organisation
  • Designing a superior customer experience
  • Storytelling to drive innovation

 

Day 2 - Bringing Agility to HCD & Putting it All Together

  • Foundation to change management in innovation process
  • HCD and your business
  • HCD and your action plan 

 

You can choose to take this module only. Learn more

Who Should Attend

  • Senior executives and managers who want to enhance innovation in their organisation and strengthen their ability to lead in a digital world
  • Team leaders and managers seeking to learn new problem-solving approaches to innovation and integrate creative practices into their business processes

Assessment

Course assessment will be based on classroom exercises, case studies and project presentation. 

Fees and Funding

SkillsFuture Series 
Course fee grant at 70% of course fees (excluding GST) for participants who are successfully enrolled by SMU into approved courses under the Programme. Participants must be Singapore Citizens or Singapore Permanent Residents.


SkillsFuture Mid-Career Enhanced Subsidy ("MCES")
Up to 90% of course fees for Singapore Citizens aged 40 years and above


Enhanced Training Support for SMEs ("ETSS")
Up to 90% of course fees; and 80% of basic hourly salary capped at $7.50/hr for local employees of SMEs


SkillsFuture Credit
Singapore Citizens aged 25 and above, and self-funding may use their SkillsFuture Credit (up to S$500) to defray part of the course fee. Please click User Guideon how to submit your claim. SkillsFuture Credit claims may be submitted by logging in via MySkillsFuture.sg.

 

Part 1

Full Fee: S$2,568 per participant (including GST).

 

Nett fees payable per participant after SSG Funding:

  • S$770.40 (including GST) for Singapore Citizens and Singapore Permanent Residents

  • S$290.40 (including GST) for Singapore Citizens aged 40 years and above

 

Part 2

Full Fee: S$1,712 per participant (including GST).

 

Nett fees payable per participant after SSG Funding:

  • S$513.60 (including GST) for Singapore Citizens and Singapore Permanent Residents

  • S$193.60 (including GST) for Singapore Citizens aged 40 years and above

 

Schedule

Start Date(s)
Intake Information

 

Part 1

intake 119, 20, 23 April 2018 (Completed)
intake 22, 3, 4 July 2018 (Open for Registration)

 

Part 2

intake 125, 26 April 2018 (Completed)
intake 29, 10 July 2018 (Open for Registration)

Speaker/Trainer Bio

Jin Kang Moller
Vice President, Group Customer Experience
OCBC Bank

 

Jin Moller is a design strategist and practitioner championing simplicity and beauty in financial services. She has spent over 15 years in the financial services and pharmaceutical industries, and her design methodologies have helped organisations create value for their businesses.

She is currently a VP in Group Customer Experience at OCBC Bank. She drives business success for the private banking, retail banking, wealth management and insurance businesses through fostering customer-centric design process and organisational culture. She is the driver behind the award-winning Millennials bank concept FRANK by OCBC since its inception. One of her recent work One Wealth app, a wealth managemnet services designed to build confidence in making investment decisions, won her Gold Good Design Mark 2017.

Before joining OCBC Bank in 2010, Jin was with Credit Suisse Private Bank in Switzerland setting customer experience strategy in key markets and designed experiences across critical channels and key processes of private banking customers.

During the global financial crisis in 2008, she led a cross-divisional simplicity initiative and set a new standard of customer-centric product communications.

Jin is a top-rated keynote speaker in banking and customer experience conferences globally including TEDx. She is a publisher of Designful.Co, a design publication written for leaders in the financial services, and co- author of Beyond Startup, a best seller in entrepreneurship in South Korea. 

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