Advanced Certificate in Digital Transformation in Marketing

Digital Marketing & Comms
Innovation & Business Improvement

Next Intake: 13 May 2025 (Tue)

Basic
SkillsFuture
Full Certificates

Next course starts on

13 May 2025 (Tue) See Full Schedule

Fee

SGD13,080* (as low as SGD1,524 after maximum funding) Learn More

Duration

12 Full Days (Weekdays)

Level

Basic

Overview

We live in an era of disruption in which innovation and technology have transformed the way we live and work at an unprecedented rate. In order to remain relevant, marketers need to leverage emerging technologies to meet changing consumer behaviours, improve engagement, and achieve data-driven impact.

Comprising 6 modules, this certificate programme provides participants with the skills and confidence needed to respond to trends and changes in the digital marketing landscape. By differentiating between types of marketing value creation and how these are measured, participants will gain meaningful insights into the importance of an integrated digital marketing strategy, learning to navigate digital disruption guided by customer experience, analytics, and marketing technology (MarTech).

Topic/Structure

To achieve the Advanced Certificate in Digital Transformation in Marketing, participants will need to complete the following modules offered by SMU Academy:

Assessment

As part of the requirement for SkillsFuture Singapore, there will be an assessment conducted at the end of every module. The mode of assessment, which is up to the trainer’s discretion, may be an online quiz, a presentation or based on classroom exercises.

Participants are required to attain a minimum of 75% attendance and pass the associated assessment for each of the 6 modules within 3 years in order to be awarded the digital Advanced Certificate in Digital Transformation in Marketing issued by Singapore Management University.

Calculate Programme Fee

Fee Table

COMPANY-SPONSORED

PARTICIPANT PROFILE

SELF-SPONSORED

SME

NON-SME

Singapore Citizen < 40 years old

Permanent Resident

LTVP+

$3,924

(After SSG Funding 70%)

$1,524

(After SSG Funding 70%
+ ETSS Funding 20%)

$3,924

(After SSG Funding 70%)

Singapore Citizen ≥ 40 years old

$1,524

(After SSG Funding 70%
+ MCES Funding 20%)

$1,524

(After SSG Funding 70%
+ ETSS Funding 20%)

$1,524

(After SSG Funding 70%
+ MCES Funding 20%)

International Participant

$13,080

(No Funding)

$13,080

(No Funding)

$13,080

(No Funding)

All prices include 9% GST

Please note that the programme fees are subject to change without prior notice.

Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.

Self Sponsored

SkillsFuture Credit: Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.

This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.

Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).
Workfare Skills Support Scheme: From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.

Company Sponsored

Enhanced Training Support for SMEs (ETSS)

Organisation must be registered or incorporated in Singapore
Employment size of not more than 200 or with annual sales turnover of not more than $100 million
Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
Trainees must be Singapore Citizens or Singapore Permanent Residents
Trainees must not be a full-time national serviceman
Trainees are eligible for ETSS funding only if their company's SME status is approved prior to the course commencement date. To verify your SME's status, please click here.

Please click here for more information on ETSS.

Absentee Payroll

Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:

AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)

Intake Information

MODULES	DATES
Module 1: Marketing + Technology – A New Marketing Eco-system	23 - 24 Jun 2025 [Open for Registration]
Module 2: Digital Marketing Strategies	21 - 22 Oct 2025 [Open for Registration]
Module 3: How to Connect with Your Customers	13 - 14 May 2025 [Open for Registration]
Module 4: Consumer-centric Innovation	14 - 15 Aug 2025 Open for Registration]
Module 5: Advertising Analytics - How to Measure Success	To Be Advised
Module 6: The Future of Digital Marketing	24 - 25 Sep 2025 [Open for Registration]