Advanced Certificate in Online Reputation Management for Business Module 3: Prevention is Better Than Cure - Developing Pre-emptive Strategies that Protect Against Online Crises
- Digital Marketing & Comms
This module is conducted in-person.
2 days
Weekdays (9am - 5pm)
Who Should Attend
- Business owners, in particular, those from SMEs and start-ups with limited in-house legal and communications functions
- Line managers and executives from various functions, especially those in marketing, PR, communications
- In-house counsel
PREREQUISITES
Participants should be fluent in speaking and written English.
Overview
Disaster often strikes with little warning, but if you’re prepared to act, you can move forward with minimal damage to your business operations. An integral part of the crisis-management approach involves taking steps to prevent crises on top of responding to them when they happen. The causes of many common online crises can be stemmed with the use of appropriate policies, agreements, and internal processes.
In this module, participants will learn about various pre-emptive agreements and policies they can use with different stakeholders (e.g., employees, freelancers, customers, service-providers, etc.) and how to structure them so as to minimise the occurrences of online crises.
Learning Objectives
At the end of the 2-day module, participants will be able to:
Understand that a reactive approach is not the only way to deal with online crises; there are measures that a business can take to minimise the occurrences and effects of online crises
- Learn about the following measures, what they entail, and how best to implement them:
- Internal social-media policies (e.g., acceptable-use policy) setting out how employees can use social media for personal and work-related purposes
- Structure employment terms to include social-media and acceptable-use policies
- Adopting morality clauses in agreements that a business uses with influencers, brand ambassadors, and key opinion leaders
- Confidentiality clauses/non-disclosure agreements and their role in preventing leak of sensitive information
- How to structure customer-facing policies such as terms and conditions of sale, advertising disclaimers, privacy policies, etc. to prevent misunderstanding with customers
Assessment
As part of the requirement for SkillsFuture Singapore, there will be an assessment conducted at the end of the course. The mode of assessment, which is up to the trainer’s discretion, may be an online quiz, a presentation or based on classroom exercises.
Participants are required to attain a minimum of 75% attendance and pass the associated assessment in order to receive a digital Certificate of Completion issued by Singapore Management University.
Calculate Programme Fee
Fee Table
| COMPANY-SPONSORED | |||
|
PARTICIPANT PROFILE |
SELF-SPONSORED |
SME |
NON-SME |
|
Singapore Citizen < 40 years old Permanent Resident LTVP+
|
$654 (After SSG Funding 70%) |
$254 (After SSG Funding 70% |
$654 (After SSG Funding 70%) |
|
Singapore Citizen ≥ 40 years old |
$254 (After SSG Funding 70% |
$254 (After SSG Funding 70% |
$254 (After SSG Funding 70% |
|
International Participant |
$2,180 (No Funding) |
$2,180 (No Funding) |
$2,180 (No Funding) |
All prices include 9% GST
Please note that the programme fees are subject to change without prior notice.
Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.
Self Sponsored
SkillsFuture Credit
Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.
This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.
Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).Workfare Skills Support Scheme
From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.
Company Sponsored
Enhanced Training Support for SMEs (ETSS)
- Organisation must be registered or incorporated in Singapore
- Employment size of not more than 200 or with annual sales turnover of not more than $100 million
- Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
- Trainees must be Singapore Citizens or Singapore Permanent Residents
- Trainees must not be a full-time national serviceman
- Trainees will be able to enjoy ETSS funding only if the company's SME's status has been approved. To verify your SME's status, please click here.
Please click here for more information on ETSS.
Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:
AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)
Intake Information
This module is conducted in-person.
| Course | Dates |
|---|---|
| INTAKE 1 | 20 - 21 Feb 2025 [Open for Registration] |
*Online registration will close 5 calendar days before the course start date
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