Advanced Certificate in Online Reputation Management for Business

Digital Marketing & Comms

Next Intake: 9 Jan 2025 (Thu)

Basic
SkillsFuture
Full Certificates
This module is part of Advanced Diploma in Social Media Reputation and Crisis Management

Next course starts on

9 Jan 2025 (Thu) See Full Schedule

Fee

SGD13,080* (as low as SGD1,524 after maximum funding) Learn More

Duration

12 days
Weekdays (9am - 5pm)

Level

Basic

Who Should Attend

Business owners, in particular, those from SMEs and start-ups with limited in-house legal and communications functions
Line managers and executives from various functions, especially those in marketing, PR, communications
In-house counsel

PREREQUISITES

Participants should be fluent in speaking and written English.

Overview

All businesses ideally want to maintain a positive online reputation and to avoid controversy. However, the Internet is a volatile space. Opinions can change, and the tides of online reputation can turn in a matter of hours. So, how can businesses manage their brand's online reputation?

Brand, product, and service crises can be catalysed and magnified by collective opinion on the Internet. Such marks the age of doing business on the Internet, where online crises can develop in the blink of an eye.

This certificate programme will look at managing online reputation, taking a more holistic approach that includes preventive and restorative measures. Participants who complete the programme will learn about pre-emptive measures that a business can put in place to minimise the occurrences and repercussions of negative online content (pre-crisis), first-responder approaches that management and staff can adopt to deal with an emerging online crisis (mid-crisis), and how negative online content can be bumped down, removed, or neutralised for longer-term reputation recovery (post-crisis).

Topic/Structure

To achieve the Advanced Certificate in Online Reputation Management for Business, participants will need to complete the following modules offered by SMU Academy:

This course is also a part of the Advanced Diploma in Social Media Reputation and Crisis Management.

Assessment

As part of the requirement for SkillsFuture Singapore, there will be an assessment conducted at the end of every module. The mode of assessment, which is up to the trainer’s discretion, may be an online quiz, a presentation or based on classroom exercises.

Participants are required to attain a minimum of 75% attendance and pass the associated assessment for each of the 6 modules within 3 years in order to be awarded the digital Advanced Certificate in Online Reputation Management for Business issued by Singapore Management University.

Calculate Programme Fee

Fee Table

COMPANY-SPONSORED

PARTICIPANT PROFILE

SELF-SPONSORED

SME

NON-SME

Singapore Citizen < 40 years old

Permanent Resident

LTVP+

$3,924

(After SSG Funding 70%)

$1,524

(After SSG Funding 70%
+ ETSS Funding 20%)

$3,924

(After SSG Funding 70%)

Singapore Citizen ≥ 40 years old

$1,524

(After SSG Funding 70%
+ MCES Funding 20%)

$1,524

(After SSG Funding 70%
+ ETSS Funding 20%)

$1,524

(After SSG Funding 70%
+ MCES Funding 20%)

International Participant

$13,080

(No Funding)

$13,080

(No Funding)

$13,080

(No Funding)

All prices include 9% GST

Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.

Self Sponsored

SkillsFuture Credit: Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.

This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.

Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).
Workfare Skills Support Scheme: From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.

Company Sponsored

Enhanced Training Support for SMEs (ETSS)

Organisation must be registered or incorporated in Singapore
Employment size of not more than 200 or with annual sales turnover of not more than $100 million
Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
Trainees must be Singapore Citizens or Singapore Permanent Residents
Trainees must not be a full-time national serviceman
Trainees will be able to enjoy ETSS funding only if the company's SME's status has been approved. To verify your SME's status, please click here.

Please click here for more information on ETSS.

Absentee Payroll

Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:

AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)

Intake Information

MODULES	DATES
Module 1: How to Handle and Respond to Online Crises from the Communications Perspective	[To be advised]
Module 2: Tackling Falsehoods, Smear Campaigns, and Other Acts of Sabotage - How the Law Can Help	9 - 10 Jan 2025 [Open for Registration]
Module 3: Prevention is Better Than Cure - Developing Pre-emptive Strategies that Protect Against Online Crises	20 - 21 Feb 2025 [Open for Registration]
Module 4: Repairing and Recovering Your Online Reputation	13 - 14 Feb 2025 [Open for Registration]
Module 5: Controlling Online Narratives	23 - 24 Jan 2025 [Open for Registration]
Module 6: Protecting Your IT Systems Against Data Breaches	6 - 7 Feb 2025 [Open for Registration]