Advanced Certificate in Online Reputation Management for Business Module 4: Repairing and Recovering Your Online Reputation
- Digital Marketing & Comms
This module is conducted in-person.
2 Full Days (Weekdays)
Who Should Attend
- Business owners, in particular, those from SMEs and start-ups with limited in-house legal and communications functions
- Line managers and executives from various functions, especially those in marketing, PR, communications
- In-house counsel
PREREQUISITES
Participants should be fluent in speaking and written English.
Overview
No matter your industry or size of your company, there has never been a bigger need than today to protect and improve your online reputation. When customers or ex-employees leave your company a negative review, your brand's online reputation can go sour very quickly.
In this module, we'll explain how online review websites work and how businesses and customers rely on these websites; how your brand can claim, confirm and optimise your online review profile for better rankings; which online review websites your company should target, and, most importantly, proven and inexpensive tips and techniques you can implement in order to suppress negative reviews, and to earn more positive stories for your brand.
Learning Objectives
At the end of the 2-day module, participants will be able to:
Understand how to repair and recover their online reputation with effective strategies and why it's vital to focus on this now
- Define online reputation and why it matters for every business, manager and professional
- Understand how online review websites (such as Google, Facebook, Glassdoor) work
- Learn how to set up alerts to notify them about articles/reviews published about them or their business
- Learn how to audit webpages and negative media
- Know how to react to a negative review or article
- Understand how to get the review removed (or turned into a positive review)
- Know how to protect their business, staff and themselves online with online reputation management
- Learn about how to bury negative reviews using effective digital strategies
Assessment
As part of the requirement for SkillsFuture Singapore, there will be an assessment conducted at the end of the course. The mode of assessment, which is up to the trainer’s discretion, may be an online quiz, a presentation or based on classroom exercises.
Participants are required to attain a minimum of 75% attendance and pass the associated assessment in order to receive a digital Certificate of Completion issued by Singapore Management University.
Calculate Programme Fee
Fee Table
| COMPANY-SPONSORED | |||
|
PARTICIPANT PROFILE |
SELF-SPONSORED |
SME |
NON-SME |
|
Singapore Citizen < 40 years old Permanent Resident LTVP+
|
$654 (After SSG Funding 70%) |
$254 (After SSG Funding 70% |
$654 (After SSG Funding 70%) |
|
Singapore Citizen ≥ 40 years old |
$254 (After SSG Funding 70% |
$254 (After SSG Funding 70% |
$254 (After SSG Funding 70% |
|
International Participant |
$2,180 (No Funding) |
$2,180 (No Funding) |
$2,180 (No Funding) |
All prices include 9% GST
Please note that the programme fees are subject to change without prior notice.
Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.
Self Sponsored
SkillsFuture Credit
Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.
This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.
Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).Workfare Skills Support Scheme
From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.
Company Sponsored
Enhanced Training Support for SMEs (ETSS)
- Organisation must be registered or incorporated in Singapore
- Employment size of not more than 200 or with annual sales turnover of not more than $100 million
- Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
- Trainees must be Singapore Citizens or Singapore Permanent Residents
- Trainees must not be a full-time national serviceman
- Trainees are eligible for ETSS funding only if their company's SME status is approved prior to the course commencement date. To verify your SME's status, please click here.
Please click here for more information on ETSS.
Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:
AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)
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Trainers
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