Graduate Certificate in Media Communication and Strategy

Digital Marketing & Comms
Innovation & Business Improvement

Next Intake: 9 Jan 2025 (Thu)

Basic
SkillsFuture
Full Certificates

Next course starts on

9 Jan 2025 (Thu) See Full Schedule

Fee

SGD13,080* (as low as SGD1,524 after maximum funding) Learn More

Duration

12 days
Weekdays (9am - 5pm)

Level

Basic

Who Should Attend

Working professionals from Communications and PR and Media and Marketing
Those interested in creating and managing social media content
Individuals who intend to change industry and work in media the platforms

PREREQUISITES:

Participant should have at least a Bachelor's Degree or Diploma with at least 3 years of working experience
Participants must have a good grasp of English

Overview

Audiences in today’s digital world expect media to be first and foremost social. They also expect it to be customised for any digital device they’re using, and there should be an aspect of participation involved. So should brands modify content for each social media platform?

Advertising and marketing can no longer be limited to just a few channels. Businesses need to be available across multiple platforms if they want to stay competitive and relevant. Unlike any other form of media, social media allows brands to engage directly with its customers and build a very personal relationship, so it is critical that it is done correctly. While the messages are being retold on different media, it has to make sense to the audience as parts of a coherent ‘universe’ of brand storytelling. There is no one source of information for the full narrative. Rather, the plot elements are dispersed over numerous media, with no duplication from one to the next. The audience involvement is much higher and they try to seek out every piece of the narrative across multiple media.

Comprising 6 modules, the overall objective of this certificate programme is to equip participants with the communication tools to work across the various media platforms in the digital age.

Topic/Structure

To achieve the Graduate Certificate in Media Communication and Strategy, participants will need to complete the following modules offered by SMU Academy:

Assessment

As part of the requirement for SkillsFuture Singapore, there will be an assessment conducted at the end of every module. The mode of assessment, which is up to the trainer’s discretion, may be an online quiz, a presentation or based on classroom exercises.

Participants are required to attain a minimum of 75% attendance and pass the associated assessment for each of the 6 modules within 3 years in order to be awarded the digital Graduate Certificate in Media Communication and Strategy issued by Singapore Management University.

Calculate Programme Fee

Fee Table

COMPANY-SPONSORED

PARTICIPANT PROFILE

SELF-SPONSORED

SME

NON-SME

Singapore Citizen < 40 years old

Permanent Resident

LTVP+

$3,924

(After SSG Funding 70%)

$1,524

(After SSG Funding 70%
+ ETSS Funding 20%)

$3,924

(After SSG Funding 70%)

Singapore Citizen ≥ 40 years old

$1,524

(After SSG Funding 70%
+ MCES Funding 20%)

$1,524

(After SSG Funding 70%
+ ETSS Funding 20%)

$1,524

(After SSG Funding 70%
+ MCES Funding 20%)

International Participant

$13,080

(No Funding)

$13,080

(No Funding)

$13,080

(No Funding)

All prices include 9% GST

Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.

Self Sponsored

SkillsFuture Credit: Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.

This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.

Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).
Workfare Skills Support Scheme: From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.

Company Sponsored

Enhanced Training Support for SMEs (ETSS)

Organisation must be registered or incorporated in Singapore
Employment size of not more than 200 or with annual sales turnover of not more than $100 million
Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
Trainees must be Singapore Citizens or Singapore Permanent Residents
Trainees must not be a full-time national serviceman
Trainees will be able to enjoy ETSS funding only if the company's SME's status has been approved. To verify your SME's status, please click here.

Please click here for more information on ETSS.

Absentee Payroll

Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:

AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)

Intake Information

MODULES	DATES
Module 1: Media Writing Across Platforms - Video, Podcasts, Online	3 - 4 Mar 2025 [Open for Registration]
Module 2: Social Media Content Creation and Writing	5 - 6 Feb 2025 [Open for Registration]
Module 3: Promotional Copywriting	16- 17 Jan 2025 [Open for Registration]
Module 4: Fake News in the Age of AI	27 - 28 Feb 2025 [Open for Registration]
Module 5: Media Relations in Crisis Communication	9 - 10 Jan 2025 [Open for Registration]
Module 6: Data – The New Communication Currency	19 - 20 Feb 2025 [Open for Registration]