Professional Certificate in Digital Marketing

Overview

As the digital marketing landscape grows at a rapid pace, marketers are faced with new challenges and opportunities within this digital age. In today's competitive markets, the mastery of strategic marketing concepts and tools is vital in enhancing brand communication and lead conversion in a digital world.

The Professional Certificate in Digital Marketing explores several aspects of the new digital marketing environment, including topics such as search engine marketing, social media marketing, persuasive copy writing, building a WordPress website for lead conversion and creating both display and video marketing content. On completion of the certificate, participants will acquire effective marketing strategies frequently employed in the new digital landscape and a new set of stories, skills and tools to help them digitally create, distribute, promote and price products and services.

The programme is designed for individuals seeking to enhance their existing digital marketing skills or pursue a new career in the digital driven market.

Next Course Starts On21 Jun 2018 (Thu) See Full Schedule
Fee SGD10272.00* (as low as SGD1161.60* after maximum funding) Learn more
Duration

2 weekday evenings and a full Saturday (15 hours) per module

Level
Basic

Topics/Structure

Stackable Bite Sized Credit Bearing Courses

  • The Search Engine Marketing as well as the Social Media Marketing taken under the professional certificate are credit bearing towards SMU's Master of Science in Communication Management, which is one of Asia's most established Postgraduate Programmes in corporate communications.
  • The other 4 modules are all independently stackable towards SMU's Professional Certificate in Digital Marketing

Modules

  • Search Engine Marketing (Credit bearing towards SMU's Master of Science in Communication Management)
  • Social Media Marketing (Credit bearing towards SMU's Master of Science in Communication Management)
  • Creating and Curating Display Content in Your Digital Strategy
  • Creating and Curating Video Content in Your Digital Strategy
  • Persuasive Copywriting in Your Digital Strategy
  • Building a WordPress Site for Conversion
Module 1

Digital Marketing - Creating and Curating Display Content In Your Digital Strategy

Next course starts on: 21 Jun 2018 (Thu) (See complete schedule)

Overview

Receive instruction from existing experienced and talented digital marketers who have served many multinational corporate clients, on the techniques of displaying content for digital distribution and for subsequent conversion of potential clients into paying customers.

Topics/Structure

This course introduces the techniques for mastery in display content, for effective digital distribution and conversion in the context of the ever-evolving concept of Digital Marketing. Through the introduction of the Conversion Funnel framework, participants will learn the following:

  • How to optimise your content and plan for your digital channel mix in an organised, effective way throughout your consumer's journey and as part of your digital content strategy.

  • How to select and use various tools to help enhance yours and your team's creative outputs for maximum impact.

  • Gain practical experience through hands-on projects specially crafted for today's digital marketer.

You can choose to take this module only. Learn more
Module 2

Digital Marketing - Creating and Curating Video Content In Your Digital Strategy

Next course starts on: 28 Jun 2018 (Thu) (See complete schedule)

Overview

The ability to strategize, design, structure, optimise and deploy video content focused on creating and distributing valuable, relevant, and consistent content to attract and/or retain a clearly defined audience – and, ultimately, to drive profitable customer action is an invaluable skill in any digital marketer’s arsenal.

 

Receive instruction from existing experienced and talented video content experts who have served many multinational corporate clients,on the techniques of developing compelling video content for digital distribution and for subsequent conversion of potential clients into paying customers.

Topics/Structure

This course introduces the techniques for mastery in video content for digital distribution and conversion, in the context of the ever-evolving concept of Digital Marketing. Through this course, participants will learn the following:

  • How to optimise video content for their digital strategy from conceptualisation to videography.

  • Discuss various content strategies and using storytelling to script

  • Structure content to achieve their business goals

  • How to select and use various video production tools to help enhance one's own creative outputs for maximum digital impact.

  • Gain practical experience through a hands-on, real-life project specially crafted for today's digital marketer.

You can choose to take this module only. Learn more
Module 3

Digital Marketing - Persuasive Copywriting In Your Digital Strategy

Next course starts on: 12 Jul 2018 (Thu) (See complete schedule)

Overview

Course participants can expect to acquire the ability to employ persuasive website content copywriting via compelling brand storytelling into a digital marketing campaign to greatly augment the potential of success of any successful digital marketing strategy.

Receive instruction from existing experienced and talented digital marketers who have served many multinational corporate clients, on the techniques of displaying content for digital distribution and for subsequent conversion of potential clients into paying customers.

Topics/Structure

This course introduces the participant to techniques on storytelling and content framing within your content marketing mix, across new media tools such as social media, website, and emails. Through this course, participants will learn

  • How to structure and write compelling copy that serves their marketing goals.

  • Gain a deeper appreciation for the role content plays in Search Engine Optimisation (SEO), while learning how to apply techniques of SEO in one's company.

  • Gain practical experience through a hands-on, real-life project specially crafted for today's digital marketer.

You can choose to take this module only. Learn more
Module 4

Digital Marketing - Building A WordPress Site For Conversion

Next course starts on: 26 Jul 2018 (Thu) (See complete schedule)

Overview

Course participants can expect to acquire a comprehensive skillset that includes the ability to construct, deploy and manage a completely de novo website with strategies and techniques to optimise visitor traffic and lead to purchase conversion.

Receive instruction from current experienced and talented digital marketers who have served many multinational corporate clients, on the skills to build and craft a website from scratch using WordPress.

Topics/Structure

This course introduces you to a hands-on, step by step guide on building and crafting a website from WordPress, an open-source content management system (CMS) which allows you to build robust and professional websites without advanced knowledge of coding. Participants will learn the following:-

  • How to host and publish a site, customise it for one's brand and marketing goals

  • Optimise the site for mobile, and work with plugins to boost your site's performance

  • Discuss techniques on optimising landing pages for conversion to generate qualified leads and increase ROI

  • Discuss techniques of Search Engine Optimisation (SEO) on the site to get it organically ranked on search engine portals

You can choose to take this module only. Learn more
Module 5

Digital Marketing - Social Media Marketing

Next course starts on: 06 Sep 2018 (Thu) (See complete schedule)

Overview

As an effective,cost-effective digital marketing technique,social media comes with several tools, which you can master to increase both the productivity and effectiveness of your campaigns. You will find out how well-planned Content Strategy and how proper landing page optimisation play significant roles in the Conversion Funnel framework.

You can choose to take this module only. Learn more
Module 6

Digital Marketing - Search Engine Marketing

Next course starts on: 19 Jul 2018 (Thu) (See complete schedule)

Overview

You will also discover the power of Paid Search and Search Engine Optimisation to increase the productivity and effectiveness of digital marketing campaigns. Find out how the significant roles played by a well-planned strategy and proper Landing Optimisation in your Conversion Funnel contribute to the success of your marketing endeavors and decisions in a competitive environment.

You can choose to take this module only. Learn more

Fees and Funding

Fees

Full Fee: S$10,272 per pax (including GST)

SkillsFuture Singapore (SSG) Funding for Individuals:

  • S$3,081.60 (including GST) for Singapore Citizens and Singapore Permanent Residents
  • S$1,161.60 (including GST) for Singapore Citizens aged 40 years and above

 

Funding

SkillsFuture Series 
Course fee grant at 70% of course fees (excluding GST) for participants who are successfully enrolled by SMU into approved courses under the Programme. Participants must be Singapore Citizens or Singapore Permanent Residents.


SkillsFuture Mid-Career Enhanced Subsidy ("MCES")
Up to 90% of course fees for Singapore Citizens aged 40 years and above


Enhanced Training Support for SMEs ("ETSS")
Up to 90% of course fees; and 80% of basic hourly salary capped at $7.50/hr for local employees of SMEs


SkillsFuture Credit
Singapore Citizens aged 25 and above, and self-funding may use their SkillsFuture Credit (up to S$500) to defray part of the course fee.  Please click User Guide on how to submit your claim. SkillsFuture Credit claims may be submitted by logging in via MySkillsFuture.sg.  As courses in this professional certificate have been modularised, participants will need to identify which course to apply credits for 

Schedule

Start Date(s)
Intake Information

Digital Marketing - Creating and Curating Display Content In Your Digital Strategy

Course dates: 21, 22 and 23 June 2018

Digital Marketing - Creating and Curating Video Content In Your Digital Strategy

Course dates: 28, 29 and 30 June 2018

Digital Marketing - Persuasive Copywriting In Your Digital Strategy

Course dates: 12, 13 and 14 July 2018

Digital Marketing - Building A WordPress Site For Conversion

Course dates: 26, 27 and 28 July 2018

Digital Marketing - Search Engine Marketing

Course dates: 27, 28 and 29 September 2018 

Digital Marketing - Social Media Marketing

Course dates: 1,2 and 3 November 2018

 

Additional Details

Admission Requirements

A good Bachelor's degree (of any field) from a recognised University. Diploma holders from a recognised polytechnic with at least 3 years of relevant working and/or start-up experience are welcome to apply. International student who hold a valid Employment Pass (EP) or Dependent Pass (DP).

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