Professional Certificate in Digital Marketing
- Digital Marketing & Comms
- Innovation & Business Improvement
This programme is conducted either online or on-campus.
Please refer to respective modules for dates.
Who Should Attend
- Marketing/ Communication professionals
- Entrepreneurs and business owners
- Managers/ Leaders of strategic communication functions
- Content strategists
- Social media specialists
Overview
This programme is designed to equip participants with tools to gain control of the omni-channel presence in the digital space. Participants will learn to effectively create, distribute and promote products for various needs of their marketing campaigns.
Learning Objectives
- Optimise content and plan in a digital channel mix
- Write compelling copy that supports marketing objectives
- Techniques on optimising landing pages for an effective conversion
- How to transit leads from the awareness phase towards your desired marketing outcome(s)
- Importance of Content Strategy and proper Landing Page Optimisation in Conversion Funnel framework
Topic/Structure
To achieve the Professional Certificate in Digital Marketing, participants need to complete the following modules offered by SMU Academy:
Social Media Marketing
Search Engine Marketing
Creating and Curating Video Content in Your Digital Strategy
Persuasive Copywriting, Chatbots and Email Marketing Essentials
Building a WordPress Site for Conversion
Creating and Curating Display Content in Your Digital Strategy
Assessment
- Classroom exercises
- Group assignments
- Project presentation
CERTIFICATION
Upon completion of all 6 modules within a maximum duration of 3 years, participants will be awarded a digital Professional Certificate in Digital Marketing.
Calculate Programme Fee
Fee Table
| COMPANY-SPONSORED | |||
|
PARTICIPANT PROFILE |
SELF-SPONSORED |
SME |
NON-SME |
|
Singapore Citizen < 40 years old Permanent Resident LTVP+
|
$3,139.20 (After SSG Funding 70%) |
$1,219.20 (After SSG Funding 70% |
$3,139.20 (After SSG Funding 70%) |
|
Singapore Citizen ≥ 40 years old |
$1,219.20 (After SSG Funding 70% |
$1,219.20 (After SSG Funding 70% |
$1,219.20 (After SSG Funding 70% |
|
International Participant |
$10,464 (No Funding) |
$10,464 (No Funding) |
$10,464 (No Funding) |
All prices include 9% GST
Please note that the programme fees are subject to change without prior notice.
Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.
Self Sponsored
SkillsFuture Credit
Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.
This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.
Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).Workfare Skills Support Scheme
From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.
Company Sponsored
Enhanced Training Support for SMEs (ETSS)
- Organisation must be registered or incorporated in Singapore
- Employment size of not more than 200 or with annual sales turnover of not more than $100 million
- Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
- Trainees must be Singapore Citizens or Singapore Permanent Residents
- Trainees must not be a full-time national serviceman
- Trainees will be able to enjoy ETSS funding only if the company's SME's status has been approved. To verify your SME's status, please click here.
Please click here for more information on ETSS.
Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:
AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)
Intake Information
On-Campus Intakes
| Modules | Next Intake |
|---|---|
| Social Media Marketing | 9 & 10 Jan 2025 [Registration Closed] |
| Search Engine Marketing | 16 & 17 Jan 2025 [Registration Closed] |
| Creating and Curating Video Content In Your Digital Strategy | 6 & 7 Feb 2025 [Open for Registration] |
| Persuasive Copywriting, Chatbots and Email Marketing Essentials | 13 & 14 Feb 2025 [Open for Registration] |
| Building A WordPress Site For Conversion | 23 & 24 Jan 2025 [Open for Registration] |
| Creating and Curating Display Content In Your Digital Strategy | 20 & 21 Feb 2025 [Open for Registration] |
Online Intakes
| Modules | Next Intake |
|---|---|
| Social Media Marketing | 27, 28 Feb & 1 Mar 2025 [Open for Registration] |
| Search Engine Marketing | 6, 7 & 8 Mar 2025 [Open for Registration] |
| Creating and Curating Video Content In Your Digital Strategy | To be advised |
| Persuasive Copywriting, Chatbots and Email Marketing Essentials | To be advised |
| Building A WordPress Site For Conversion | To be advised |
| Creating and Curating Display Content In Your Digital Strategy | To be advised |
Trainers
