The internet economy is the new reality of the digital age. Platform business, e-commerce, digital payments, low attention spans, information overload, time-to-market are some of the challenges and opportunities in this new era. Understand the strategies and develop new skillsets to navigate the digital marketing space in this burgeoning field. Learn to navigate this new industry with digital natives and strategize your campaigns with digital marketing experts.
The Professional Certificate in Digital Marketing explores several aspects of the new digital marketing environment, including topics such as search engine marketing (SEM), social media marketing (SMM), persuasive copywriting, building a WordPress website for lead conversion and creating both display and video content. These modules will be the first steps for your omni-channel presence in the digital space. The skills and strategies you learn will provide you with the impetus to learn more and develop competencies for further exploration.
On completion of the certificate, you will be able to navigate the digital landscape and create, distribute, promote and price products and services in the digital space.