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Advanced Certificate in Food and Beverage Business

  • Innovation & Business Improvement
  • Basic
  • SkillsFuture
  • Full Certificates
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To be advised
Fee
SGD10,900* (as low as SGD1,270 after maximum funding) Learn More
Duration

Please refer to respective modules for dates.

Monday (9am - 5pm)
Wednesday (9am - 6pm)

Level
Basic

Who Should Attend

  • Home-based/ Aspiring F&B entrepreneurs
  • Individuals interested in investing in F&B businesses
  • Current F&B operators managing between 1 and 5 outlets
  • F&B and related industry professionals keen to better understand the sector (e.g. Food manufacturing, hotel preopening team and suppliers to F&B)
  • Anyone interested to enter the broader F&B industry

Overview

Gain essential insights and strategies to start or grow your F&B business sustainably in a competitive market with expert guidance.

Are you an aspiring Food & Beverage (F&B) entrepreneur looking forward to starting your first establishment? Or are you looking to strengthen your current business plans and growth?

In the highly competitive F&B industry, businesses thrive or fail on the margins. But a good grasp of the industry’s challenges, changing landscapes and sustainability will put you at an advantage for strategic pivoting. Specially designed for food entrepreneurs and business owners, this programme prepares you to create economic and social value in your business and avoid common pitfalls in the scene. Learn from experienced entrepreneurs and industry captains on the local F&B business and strategies to thrive sustainably.

Learning Objectives

  • Gain an overview of the F&B industry as well as the emerging trends in the space
  • Develop and create your own F&B concept based on a series of guided in class exercise
  • Appreciate the legal considerations to set up your own F&B establishment
  • Build a working budget as well as financial projections to ensure your business stays on track
  • Refine and honed in on your operations manuals to get going from day 1
  • Learn about key technologies that are being used in the industry and how they can benefit your business
  • Hear from seasoned industry veterans and how they got started and scaled their businesses

Topic/Structure

To achieve the Advanced Certificate in Food and Beverage Business, participants will need to complete the following modules offered by SMU Academy:

Food Safety and Nutrition Course for Food & Beverage Industry
Accounting and Legal Considerations in the Food and Beverage Industry - Building a Sustainable Business
Financing and Licensing in the Food and Beverage Industry - Managing a Growing Business 
Operations in the Food and Beverage Industry - Enhancing Efficiency and Effectiveness
Building a Winning Experience in the Food and Beverage Industry - Creating Customers’ Brand Loyalty
Strategic Leadership in the Food and Beverage Industry - Building for the Future 

Assessment

An assessment will be conducted at the end of the course.
 

CERTIFICATION

Upon completion of all 6 modules within a maximum duration of 3 years, participants will be awarded a digital Advanced Certificate in Food and Beverage Business.

Calculate Programme Fee

Click here for more information about SkillsFuture Credits (Not applicable for Company-sponsored participants)
For PSEA - Available only for Singapore Citizen below 31 (Not applicable for Company-sponsored participants)

Total Program Fee: SGD0.00

Fee Table

COMPANY-SPONSORED

PARTICIPANT PROFILE

SELF-SPONSORED

SME

NON-SME

Singapore Citizen < 40 years old

Permanent Resident

LTVP+

$3,270

(After SSG Funding 70%)

$1,270

(After SSG Funding 70%
+ ETSS Funding 20%)

$3,270

(After SSG Funding 70%)

Singapore Citizen ≥ 40 years old

$1,270

(After SSG Funding 70%
+ MCES Funding 20%)

$1,270

(After SSG Funding 70%
+ ETSS Funding 20%)

$1,270

(After SSG Funding 70%
+ MCES Funding 20%)

International Participant

$10,900

(No Funding)

$10,900

(No Funding)

$10,900

(No Funding)

All prices include 9% GST

Please note that the programme fees are subject to change without prior notice.

Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.

Self Sponsored

SkillsFuture Credit

Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.

This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.

Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).

Workfare Skills Support Scheme

From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.

Company Sponsored

Enhanced Training Support for SMEs (ETSS)

  • Organisation must be registered or incorporated in Singapore
  • Employment size of not more than 200 or with annual sales turnover of not more than $100 million
  • Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
  • Trainees must be Singapore Citizens or Singapore Permanent Residents
  • Trainees must not be a full-time national serviceman
  • Trainees are eligible for ETSS funding only if their company's SME status is approved prior to the course commencement date. To verify your SME's status, please click here. 

Please click here for more information on ETSS.

Absentee Payroll

Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:

AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)

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Trainers

Greg Lawrence
Principal Consultant
Target Business Consultancy, LLP
Greg Lawrence
Principal Consultant
Target Business Consultancy, LLP
For over three decades, Greg has been deeply immersed in the F&B industry, from operations to entrepreneurship. After gaining experience in customer service, wines, and cocktails, he founded numerous restaurants and kitchens, including Bernie's. After a few years, he started consulting for those who wanted to setup their own F&B business and has since worked in over 30 countries, setting up more than 100 outlets. Through his consulting, he has learned and mastered compliance matters and is a record holder for NEA/ SFA & Change of Use application approvals. Greg specialises in advising on various aspects of the F&B trade, including compliance, workflow optimization, training, design, and revenue strategy. While he explores other ventures, his expertise remains rooted in the Food and Beverage industry.
Ivan Chang
Consumer Payments, APAC
The Walt Disney Company
Ivan Chang
Consumer Payments, APAC
The Walt Disney Company

Ivan is the Head of Payments, APAC for a Fortune 100 media company, overseeing a team managing over US$250 million in monthly transactions. He co-founded Wonder Group, managing offshore software teams across Asia, raising over US$1.5 million in startup capital. Ivan serves as Adjunct Faculty at SMU, teaching accounting and finance. He holds a Bachelor of Business Management from SMU and a Bachelors in Applied Accounting from Oxford Brookes University. Ivan is also a Chartered Accountant and Certified Financial Analyst. In his free time, he enjoys adventurous travel and holds licenses for free fall parachuting and skydiving.

Rodney Yap
Adjunct Faculty
SMU Yong Pung How School of Law
Rodney Yap
Adjunct Faculty
SMU Yong Pung How School of Law

Rodney, Co-Founder and Director of Regall and UserTip, represented Singapore in the 2018 Global Legal Hackathon finals. As Regall’s director, Rodney has managed various LegalTech development projects and consulting projects with solution providers, law firms, and government affiliated agencies. As UserTip’s director, Rodney oversees the development and implementation of technology designed to smoothen out the process of digital adoption. Rodney was called to the Singapore Bar, and understands the requirements for certain areas of laws and how the legal operations of the firm needs to cater for certain situations. He is currently an adjunct faculty at SMU Yong Pung How School of Law, teaching Legal Design and Design Thinking. Rodney is also a member the global Legal Design Alliance.

Dr Tan Sze Sze
Former Deputy Director
Agri-Food and Veterinary Authority of Singapore
Dr Tan Sze Sze
Former Deputy Director
Agri-Food and Veterinary Authority of Singapore

Dr Tan Sze Sze holds a PhD degree in Food Science & Nutrition. She is a former Deputy Director for Post-Harvest Technology Department at Agri-Food and Veterinary Authority of Singapore. In 2017, she started her firm, Food Literacy LLP to impart her knowledge and expertise on food and nutrition.

Testimonials

The course provides many interesting F&B ideas and is delivered by experienced and knowledgeable speakers.
Freddie Aloysius Low Su Kwang
This course reinforced the pillars of business and operational concepts. Every topic that I covered provided me with more knowledge and understanding of F&B. I also learned more about business sustainability from the modules, and the trainers were open-minded and accommodating to all my concerns.
Muhd Amirul Aleef
Restaurant Manager
CWC
For a person without any prior experience in F&B, this was a very informative class. The instructors were knowledgeable about various operations and aspects of the industry and provided many real-world examples. The course materials were also very helpful. I enjoyed every minute of the course.
Oh Liucai Edmond
As an employee and business owner, I found this course very helpful in developing and progressing in my career. As my past expertise did not match up with my old working environment, I'm glad that I attended such an important course.
Muhd Zulkifli bin Abd Rahman
Taking this course has opened my mind to new ideas, and I have significantly increased my technical know-how in F&B businesses. The lecturers are incredibly knowledgeable, and they share their unique insights owing to their long-term experiences in the industry. The trainers are sincere in their efforts to set us up for success in the F&B industry. Ivan conducts his teachings enthusiastically, always keeping me engaged in the learning experience. Rodney is soft-spoken, and he shares his expertise on the legalities of things. He is patient and does his best to answer all our questions. Greg shares his wide range of knowledge on running operations, while also showing us how to not waste food by sharing his recipes. I believe that the trainers are a great fit for this course, and I would highly recommend the course to anyone looking to attain more knowledge about F&B.
Mohamad Aidi Bin Mohd Lahab
This is an excellent and informative course that has provided great insights and coverage of the F&B industry.
Bryan Goh
Director
Empress Porridge
Both Greg and Ivan are excellent lecturers with a wealth of knowledge to share, I am certain I will benefit from their lectures.
Wong Zuohan
Operations Manager
FREEPARK SG
This course covers a wide variety of fundamentals in F&B, including concepts, operations, budgeting, finance, and legal matters. The lecturers have a deep understanding of their respective fields, which is evident in their ability to highlight relevant examples from the industry. They are passionate about educating F&B entrepreneurs on how to avoid potential traps and blind spots. Greg shared his many years of experience as an industry insider enthusiastically, and Ivan delivered lectures in a clear and animated manner.
Chen Ruiling
Manager
This course has offered me great insight as someone new to the F&B business as it is very well-structured. It provides me with information for all stages of planning, as well as the potential pitfalls and areas of opportunity to look out for. Having an overview of the entire process is helpful for me in planning for the long term.
Pearlyn Goh Ying Ting

The course provides extensive and in-depth information on operating an F&B business. It allows individuals like myself, who embarked into the F&B industry with minimal F&B knowledge to better understand the current daily workflow and has allowed me to reassess where there are opportunities for improvement and expansion.

Goh Pei Xiang
Business Development &amp; HR Manager
Manager, Paprika &amp; Cumin Pte Ltd

The speakers in the course are very knowledgeable and very engaging with their topics. Throughout the course, I picked up a lot of useful information that are very relevant and applicable for my role in the F&B business. I truly appreciate the openness and willingness of the speakers to share their industry know-hows with the class.

Lim Yuan Yi Chloe
Manager
Rokka Pte Ltd

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