SMU-NAFA Advanced Certificate in Mastering Design Literacy for Marketing

Digital Marketing & Comms
Innovation & Business Improvement

Next Intake: 9 Jan 2025 (Thu)

Basic
SkillsFuture
Full Certificates

Next course starts on

9 Jan 2025 (Thu) See Full Schedule

Fee

SGD13,080* (as low as SGD1,524 after maximum funding) Learn More

Duration

12 days
Weekdays (9am - 5pm)

Level

Basic

Who Should Attend

Professionals, managers, executives and business owners with a sound understanding of marketing principles and practices
Individuals seeking to enhance their marketing expertise with design literacy for improved collaboration with creative counterparts

PREREQUISITES

There are no prerequisites for this programme. Prior knowledge on any of the topics is not required.

Overview

Design literacy is the ability to understand and discuss the design process and what constitutes successful design. It is an understanding of how design is deployed across various mediums for a compelling end-user experience.

Jointly offered by SMU and Nanyang Academy of Fine Arts (NAFA), this certificate programme provides participants with the knowledge and confidence required to identify design principles for visual strategies and to make informed decisions when collaborating with creative expertise and procuring creative assets. Participants will gain meaningful insights into the process of translating customers’ needs to a practical design language and will be able to provide timely responses to emerging opportunities in the digital age.

Programme Partner

Topic/Structure

To achieve the SMU-NAFA Advanced Certificate in Mastering Design Literacy for Marketing, participants will need to complete the following modules offered by SMU Academy:

Assessment

As part of the requirement for SkillsFuture Singapore, there will be an assessment conducted at the end of every module. The mode of assessment, which is up to the trainer’s discretion, may be an online quiz, a presentation or based on classroom exercises.

Participants are required to attain a minimum of 75% attendance and pass the associated assessment for each of the 6 modules within 3 years in order to be awarded the digital SMU-NAFA Advanced Certificate in Mastering Design Literacy for Marketing issued by Singapore Management University.

Calculate Programme Fee

Fee Table

COMPANY-SPONSORED

PARTICIPANT PROFILE

SELF-SPONSORED

SME

NON-SME

Singapore Citizen < 40 years old

Permanent Resident

LTVP+

$3,924

(After SSG Funding 70%)

$1,524

(After SSG Funding 70%
+ ETSS Funding 20%)

$3,924

(After SSG Funding 70%)

Singapore Citizen ≥ 40 years old

$1,524

(After SSG Funding 70%
+ MCES Funding 20%)

$1,524

(After SSG Funding 70%
+ ETSS Funding 20%)

$1,524

(After SSG Funding 70%
+ MCES Funding 20%)

International Participant

$13,080

(No Funding)

$13,080

(No Funding)

$13,080

(No Funding)

All prices include 9% GST

Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.

Self Sponsored

SkillsFuture Credit: Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.

This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.

Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).
Workfare Skills Support Scheme: From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.

Company Sponsored

Enhanced Training Support for SMEs (ETSS)

Organisation must be registered or incorporated in Singapore
Employment size of not more than 200 or with annual sales turnover of not more than $100 million
Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
Trainees must be Singapore Citizens or Singapore Permanent Residents
Trainees must not be a full-time national serviceman
Trainees will be able to enjoy ETSS funding only if the company's SME's status has been approved. To verify your SME's status, please click here.

Please click here for more information on ETSS.

Absentee Payroll

Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:

AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)

Intake Information

MODULES	DATES
Module 1: Visual Communication in the Emotional Economy	19 - 20 May 2025 [Open for Registration]
Module 2: The Power of Visual Language	9 - 10 Jun 2025 [Open for Registration]
Module 3: Design as Narrative	9 - 10 Jan 2025 [Open for Registration]
Module 4: Design to Educate and Entertain	23 - 24 Jan 2025 [Open for Registration]
Module 5: Responsive Design	6 - 7 Feb 2025 [Open for Registration]
Module 6: Design Futuring and Participatory Design	20 - 21 Feb 2025 [Open for Registration]