Advanced Certificate in Crisis Management for Business

Digital Marketing & Comms
Leadership & Management

Next Intake: 6 Jan 2025 (Mon)

Basic
SkillsFuture
Full Certificates
This module is part of Advanced Diploma in Social Media Reputation and Crisis Management

Next course starts on

6 Jan 2025 (Mon) See Full Schedule

Fee

SGD13,080* (as low as SGD1,524 after maximum funding) Learn More

Duration

12 days
Weekdays (9am - 5pm)

Level

Basic

Who Should Attend

Company representatives (start-ups, SMEs) and individuals in corporate communications, PR and frontline operations
HR Practitioners, Talent and Business Partners
Crisis Leaders, Managers and Team members

PREREQUISITES

Participants should be fluent in speaking and written English.

Overview

Crises are on the rise. In the age of social media and digital communication, the response to handling a crisis effectively is paramount to business continuity, the morale of staff, impact on reputation and eventual survival of an organisation regardless of their size.

The overall objective of this certificate programme is to equip participants with a strategic framework of crisis management through the life cycle of managing a crisis from prevention, identification, management to recovery. A systematic and practical approach is adopted with real-life crisis case studies, scenario planning and organisational, team and individual capabilities that would be required at each step of the crisis life-cycle. This includes understanding the terminology and language for effective crisis communication with internal and external partners, the press and social media; identifying issues unique to each industry and organisation that could trigger a crisis; managing a crisis with internal and external stakeholders; and post-crisis recovery.

Topic/Structure

To achieve the Advanced Certificate in Crisis Management for Business, participants will need to complete the following modules offered by SMU Academy:

Assessment

As part of the requirement for SkillsFuture Singapore, there will be an assessment conducted at the end of every module. The mode of assessment, which is up to the trainer’s discretion, may be an online quiz, a presentation or based on classroom exercises.

Participants are required to attain a minimum of 75% attendance and pass the associated assessment for each of the 6 modules within 3 years in order to be awarded the digital Advanced Certificate in Crisis Management for Business issued by Singapore Management University.

Calculate Programme Fee

Fee Table

COMPANY-SPONSORED

PARTICIPANT PROFILE

SELF-SPONSORED

SME

NON-SME

Singapore Citizen < 40 years old

Permanent Resident

LTVP+

$3,924

(After SSG Funding 70%)

$1,524

(After SSG Funding 70%
+ ETSS Funding 20%)

$3,924

(After SSG Funding 70%)

Singapore Citizen ≥ 40 years old

$1,524

(After SSG Funding 70%
+ MCES Funding 20%)

$1,524

(After SSG Funding 70%
+ ETSS Funding 20%)

$1,524

(After SSG Funding 70%
+ MCES Funding 20%)

International Participant

$13,080

(No Funding)

$13,080

(No Funding)

$13,080

(No Funding)

All prices include 9% GST

Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.

Self Sponsored

SkillsFuture Credit: Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.

This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.

Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).
Workfare Skills Support Scheme: From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.

Company Sponsored

Enhanced Training Support for SMEs (ETSS)

Organisation must be registered or incorporated in Singapore
Employment size of not more than 200 or with annual sales turnover of not more than $100 million
Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
Trainees must be Singapore Citizens or Singapore Permanent Residents
Trainees must not be a full-time national serviceman
Trainees will be able to enjoy ETSS funding only if the company's SME's status has been approved. To verify your SME's status, please click here.

Please click here for more information on ETSS.

Absentee Payroll

Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:

AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)

Intake Information

MODULES	DATES
Module 1: The Fundamentals of a Crisis Strategy	12 - 13 Feb 2025 [Open for Registration]
Module 2: Scenario Planning and Issues Management	3 - 4 Mar 2025 [Open for Registration]
Module 3: Crisis Management	6 -7 Jan 2025 [Open for Registration]
Module 4: Crisis Communication	5 - 6 Mar 2025 [Open for Registration]
Module 5: Crisis Monitoring	17 - 18 Mar 2025 [Open for Registration]
Module 6: Crisis Recovery	20 - 21 Jan 2025 [Open for Registration]